Social Cognitive Theory

Social cognitive theory, used in psychology, education, and communication, posits that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences.

http://en.wikipedia.org/wiki/Social_cognitive_theory


Perseus System calls this the Wolf Theory.

Moral competencies include:
what an individual is capable of
what an individual knows
what an individual's skills are
an individual's awareness of moral rules and regulations
an individual's cognitive ability to construct behaviours

As far as an individual's development is concerned, moral competence is the growth of cognitive-sensory processes; simply put, being aware of what is considered right and wrong. By comparison, moral performance is influenced by the possible rewards and incentives to act a certain way. For example, a person's moral competence might tell them that stealing is wrong and frowned upon by society; however, if the reward for stealing is a substantial sum, their moral performance might indicate a different line of thought. Therein lies the core of social cognitive theory.

Persues system is that the different cognitive methods employed by different personalities influence how they sense the world which is reflected in their behaviour and their moral competencies.