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Psychology
In psychology, heuristics are simple, efficient rules, hard-coded by evolutionary processes or learned, which have been proposed to explain how people make decisions, come to judgments, and solve problems, typically when facing complex problems or incomplete information. These rules work well under most circumstances, but in certain cases lead to systematic errors or cognitive biases.
http://en.wikipedia.org/wiki/Heuristics
"Philosophy of science is about as useful to scientists as ornithology is to birds."
http://en.wikipedia.org/wiki/Philosophy_of_science
I'm dreaming dreams, I'm scheming schemes,
I'm building castles high.
They're born anew, their days are few,
Just like a sweet butterfly.
And as the daylight is dawning,
They come again in the morning!
http://www.lyrics007.com/Cockney%20Rejects%20Lyrics/I'm%20Forever%20Blowing%20Bubbles%20Lyrics.html
It could be argued we all live in own BUBBLES defined by experience, aptitude, potential, temperament, personality type. Summary answer of several threads, combined.